Adams, S. (2016). How Companies Are Coping with The Rise of Employee Review Glassdoor. Forbes (p. 1,5)
Susan Adams, a Forbes Staff member, suggests that Glassdoor is one of the most rapidly growing job sites that offer job seekers an opportunity to find out more about the organization and its environment. Glassdoor communicates to over 11 million employees that are inquiring about organizations for a variety of positions. Glassdoor suggests that job seekers are checking out potential employers before they apply to positions within an organization.
This article demonstrates how social media is used to capture public opinion, which relates to my capstone project including social media, and an ecommerce site that seeks consumer’s opinions through Google Analytics or participation in online questionnaires.
Beeson, J. (2012). Deconstructing Executive Presence. Harvard Business Review
This article explains how to become a seasoned executive on a C-Suite team. The article suggests that becoming one is not only about your appearance, but also involves listening skills, and being able to stand and deliver amongst the team. The author believes that confidence is the key ingredient when surrounding yourself with others as a leader when times get tough. This article is a great resource when indicating that the confidence level is most important when portraying leadership qualities.
Benninger, S., Pek, S., Robson, K., & Mills, A. (2014). Lululemon Athletica’s product Employee and Public Relations Issues. Ivey Publishing.
This case study was identified and discussed during online discussions in the case of the Lululemon organization. The study identifies Dennis J. “Chip” Wilson, founder of Lululemon in 1998, as a Canadian businessman and philanthropist. The controversies that surround Lululemon with constant turnover in C-Suite Staff, negative press, and poor employee relations. All of which are the result of negative financial loss and an example of Corporate Social Responsibility (CSR.) as the organization is not being accountable to the stakeholders or itself. This study presents a time-line of errors that led to crisis in social media, stakeholder, and employee relations.
Bos, N., Olson, J., Gergle, D., Olson, G., & Wright, Z. (2002). Effects of Four Computers - Mediated Communications Channels on Trust Development. Collaboratory for Research in Electronic Work. Retrieved December 16, 2018.
Two different types of trust, Cognitive and Emotional, help in the process of building successful relationships. When establishing trust virtually or at a distance, it could be measured with individuals in order to cooperate with each other. For example, such as in the social dilemma game “Day Trader.” In this article, a strategy of building trust with stakeholders, both internally and externally, is evidence that supports building customer relationships.
Cornelissen, J. (2017). Corporate Communication A Guide to Theory & Practice, SAGE 5th edition, 4.3 Stakeholder Management, (p. 65,70).
This article highlights the true meaning of Communication incorporating the stakeholder theory involving Corporate Communications and the management of relationships. Cornelissen writes about enhancing disciplines in determining the best management and communications style that is best for an organization. He starts with the concept of stakeholders, then labels stakeholder groups, and lastly, classifies them in a process known as the Salience Model (pg. 69). The Salience Model defines seven different characteristics that stakeholders reveal to the organization. With this information, the organization can develop appropriate strategies to communicate effectively to their stakeholders.
This article will be used to demonstrate the Stakeholder salience model. This Venn diagram depicts the seven different stakeholders, Dormant, Discretionary, Demanding, Dominant, Dangerous, Dependent, Definitive, as these stakeholders are categorized in areas of Power, Urgency and Legitimacy and managed through Stakeholder Management, The Salience Model. This was an excellent learning tool which assists in the understanding of Stakeholder characteristics.
Cornelissen, J. (2017). Corporate Communication A Guide to Theory & Practice, SAGE 5th edition, ( p. 64)
The stakeholder model (4.2), (p. 64) describes two business theories that are considered a neo-classical economic theory. The socio-economic theory was transformed enabling organizations creating messages to communicate directly to their stakeholders with the appropriate management strategies. While incorporating the Salience Model, today organizations have expanded on their communication practices to base on the guidance of the Salience Model.
This source is evidence providing an explanation how businesses are changing and redefining their stakeholders, and setting guidelines that determine what stakeholders can bring to the organization.
Dabirian, A., Kietzmann, J., & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons, 60(2), 197-205. doi: 10.1016/j.bushor.2016.11.005
“The benefits provided by employment that are identified with a specific company are referred to as employer branding.” Glassdoor, known as the online “crowdsourced” employer-branding platform, identifies areas of interest by employees outlining priorities when searching for a new employer. The theory proposes seven employer branding value propositions that are areas of interest to employees when evaluating a new employer. This article will be used as evidence incorporating a corporate strategy business model along with, employer branding, and CSR practices that demonstrate social accountability to the organization’s stakeholders, community and to itself.
Fathi , Sandra. “The Five C’s of Mastering Media Interviews.” PR Daily, 3 Oct. 2018, Accessed 17 Dec. 2018.
Sandra Fathi’s post in the PR daily suggests that when conducting an interview with a reporter, it is not a good time to be yourself. When handling interviews with the media, it is best to be prepared (a better version of yourself) and to master the 5 Cs : Conviction, Conversation, Composure, Confidence, and Color. Mastering and understanding this sport with training will provide you with a true advantage with public interviews. This resource is evidence of my experience in preparing myself to speak in front of the media during a crisis.
Goodreau, J. (2016, January 16). A Harvard Psychologist Says People Judge You Based on 2 Criteria When They First Meet You. Business Insider. Retrieved December 17, 2018.
Harvard Business School professor, Amy Cuddy, has studied first impressions with Psychologist, Susan Fiske and Peter Glick, for more than a decade. In her article, Cuddy discovered patterns in interactions when it comes to “First Impressions.” What are people evaluating when first meeting you? It turns out that “Trustworthiness and Warmth” are the most important factors, however, competence is also valued, but only after trust has been established.
Grunig, E. James (1997), University of Maryland, Huang, Yi-Hui, National Chi Cheng, University of Texas From Organizational Effectiveness to Relationship Indicators Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes: Antecedents and Consequences of Relationships in The Excellence Theory.
Grunig performed this public relations research study that demonstrated relationships between organizations and their publics. This research explains the concept of “Theory of Excellence” in Public Relations and Communication Management developing a baseline of how public relations contributes to organizational effectiveness. In this case study, the Excellence Theory projects the four approaches that are used to describe organizational effectiveness while simultaneously building relations with Strategic Publics. The four approaches of organization effectiveness revolve around goal attainment, strategic constituencies, competing values and systems approach. They all relate to the organization’s environment and their stakeholders. This article is relevant to the changes that are unfolding with in the Advertising, Marketing and Public Relations industries. In relation to my capstone project Cuddy suggests trust, warmth, and competence are key factors when building relationships, as this will be listed as a key component in my Capstone presentation.
Marquis, C., Shah, P., Tolleson, A., & Thomason, B. (2011). The Dannon Company: Marketing and Corporate Social Responsibility (A). Harvard Business School , 9 (410), 121st ser.
Retrieved December 16, 2018.
This case study introduces The Dannon Company, a U.S. contender in the yogurt sector, which introduces Corporate Social Responsibility (CSR) into the organizations U.S. marketing strategies. In this article, Dannon Leaders, (C-Suite) were asked to give their personal opinions about Corporate Social Responsibility and marketing of CSR with their current marketing efforts. This process was well thought out and necessary before approaching Dannon’s parent company, Danone, for approval. I am using this article as evidence in relation to my capstone project, introducing CSR through marketing strategies, communication and working with the communities.
Strandberg, J. M., & Vigsø, O. (2016). Internal crisis. Corporate Communications: An International Journal, 21 (1), 89-102. doi:10.1108/ccij-11-2014-0083
This article presents a case study referencing a crisis and its communication that was recognized by management communications, and from employees and how they communicate with each other during a crisis. Conclusions from this study revealed three main points of communication during a crisis. First, the differences between communication patterns, externally and internally, need to be taken into consideration. Second, a crisis can strengthen behaviors within a dysfunctional environment. Third, do not use employees of the organization as an easy mark, trying to justify blame. This article is relevant to my experience in the Crisis Simulation during Residence II, because I recognize the communication as non-rehearsed with preparation of a crisis, and the three main points given in this article resembled the communication patterns during this event. This article is relevant to my project, as it will be used to show that establishing relationships with Stakeholders is a very important part of my Communication Strategies.
Treem, J. W., & Leonardi, P. M. (2012). Social Media Use in Organizations: Exploring the Affordances of Visibility, Edit ability, Persistence, and Association. SSRN Electronic Journal. doi:10.2139/ssrn.2129853
In this article the four affordances Visibility, Edit Ability, Persistence, and Association, influence many of the processes that are studied by organizational communication theorists through their evaluation. It is suggested that these four social media affordances alter socialization, knowledge sharing, and alter the power processes within the organization. This resource will be used as a reference in my capstone project providing the “Visibility” affordance through social media connection. This allows others to make their behaviors, knowledge, preferences and communication network connections that were once invisible, visible to others in the organization.
Van de Ven, A., Delbecq, A., & Koeing, R. (2014). Determinants of Coordination Modes within Organizations. American Sociological Review, 41 (2), 322-338. Retrieved December 16, 2018.
Van de Ven suggests that the meaning behind coordination is establishing a link so a variety of departments within the organization can work together in accomplishing a set of tasks. The article mentions three alternative modes that characterize work activities as impersonal, personal, and group. This article is relevant to achieving all levels of the personal mode in order to successfully coordinate with all departments within the organization.
Wu, T. (2017). The Attention Merchants: From the daily newspaper to social media, how our time and attention is harvested and sold. London: Atlantic Books.
Tim Wu, author, explains how the Attention Merchants came to be. The Attention Merchant industry is new and the timeline is traced back to the nineteenth century. “It is the consequence of the dramatic and impressive rise of an industry that barely existed a century ago: The Attention Merchants.” Since the beginning, the attention industry has come in many forms, such as what has been exchanged for convenience and from that a recreation has evolved in society. This resource will be used as evidence that supports my claim in Advertising, Marketing, and Public Relations .