Davenport, T. (2013, January 31). Telling a story with data, Communicating effectively with analytics. Deloitte Network.
The author, Tom Davenport, is a well-known Professor of Information Technology and Management, and the co-founder of the International Institute for Analytics. Professor Davenport is an independent senior advisor to Deloitte Analytics as he is currently working with decision makers in a variety of industries that concern business analytics and cognitive technologies. The article explains that analytics can be difficult to explain and understand. These types of skills are not effectively used by decision makers as they tend to fall back on their experience and intuition. The article reveals the communication of data from as early as Florence Nightingale who had remarkable statistical skills, as and the Fair Isaac Corporation, FICO evolved in 1956 founded by engineer William Fair and mathematician Earl Isaac. This article provided excellent advice for telling a story with data, and communicating effectively with stakeholders. Completing an infographic project that was designed by Carrie Goldstein the research involved face-to-face interviews, as the information gathered from the interviews assisted me in designing well-versed message questions for the survey. The infographic message consisted of facts, icons, and analytics providing the reader with a clear and concise message.
KEYWORDS: Analytics, data, communication, quantitative, analyst
Javornik, A., (2016, April 18). What Marketers Need to Understand About Augmented Reality. Technology. Harvard Business Review.
Today, organizations such as Snapchat, IKEA and L’Oréal are currently using Augmented Reality with consumers. Augmented Reality or (AR) has left curiosity amongst marketers’ as AR technology enhances the environment you see. By doing this the Augmented Reality Technology overlays virtual elements, such as information or images over it, either through displays such as HoloLens, and Google Glass, or through a camera view on a smartphone. In this article, the author provides simplistic examples of Augmented Reality (AR) such as what sunglasses fit your face, or what makeup looks best on you?
Augmented Reality technology is about the customer experience, as the technology has not reinvented what has been created, it is enhancing what currently exists. Consumers agree that the AR experience results in positive attitudes, and many consumers would agree to share their experiences with others. As the AR technology continues to grow, many organizations will realize the AR Technology will be a shopping tool of the future, and will continue to play a part in the customer experience.
KEYWORDS: Technology, integrate, virtual, augmented reality (AR), marketers
Redman, T. C, (2013, November 29). How to Start Thinking Like a Data Scientist. Managing Yourself. Harvard Business Review
The article provided four simplistic steps in creating and measuring research data. This five-week course “Using Data to Make Informed Decisions” instructed by Professor Alexis Lauricella, provided instruction creating an on-line survey and an informative paper describing quantitative research and the end results. The learning experience from this project introduced methods of designing questions for an audience in order to receive consumer feedback. This project was designed and developed by Carrie Goldstein through the instruction of the article “How to Think Like a Data Scientist.” The first step in gathering data for the survey was entered into an excel spreadsheet creating a bar graph revealing useful information for the questionnaire. Once the data was compiled, six questions were created, three open and three closed. The survey featured corporate colors and logo, and an Art Deco typeface for easy ready. The survey was created primarily for consumers who shop online offering participants who completed the survey a one-time discount from the organization. I enjoyed this project as it was hands on, and I will continue to use this methodology of practice in my future work.
KEYWORDS: Quantitative, qualitative, variations, statistics, art deco
Ware, C. (2008). Visual Thinking: For Design. Amsterdam: Morgan Kaufmann Publishers.
With active vision, which colors and shapes will stand out clearly, how to organize space, and when we should use images instead of words to communicate a message? The main topic that the author suggests is how we think visually and what the visual understanding of a concept through shapes and colors when determining a message. This book presents the active visualization concepts using this book as an example by incorporating one of the seven Gestalt principles known as “Proximity.” Proximity is one of the key elements when conveying a message. For example, when applying active vision concepts the reader organizes the information and is easier to understand and will be remembered. If the design loses focus the author suggests on what to avoid such as: elements may be placed with groups that do not belong together, or putting objects in corners and in the middle, and using too many separate elements on a page.
A final project, created by Carrie Goldstein demonstrated a new layout for Cachette’s website. This design chosen had similarities of Man Ray’s artwork that demonstrated “The Empowered Lingerie Enthusiast.” Man Ray known as an American Photographer, Sculptor, Painter, and Filmmaker resembled styles of Surrealism. As a photographer, Man Ray was known for his “rayographs” a technique that is referred to as camera-less photography. Following the methodologies of Gestalt, the final project displays a silhouette of a woman with rayographs, featuring an art deco font with shadowed text in pastel pink making the message easy to read. The design was framed with the identical pastel pink that was used for the typeface, creating a reflection of the silhouette, as if the image was standing in front of a mirror.
The final project applied several methods of Gestalt principles, and learning two new software design programs to complete the design. During this project I enjoyed learning about artists such as Man Ray’s Surrealistic photography that encompassed single images such as the black and white silhouette that was used for Cachette’s website.
KEYWORDS: Gestalt, typeface, surrealism, design, proximity, communication
Williams, R. (2004). The Non-Designer’s Type Book, 4th ed. (Berkley, CA) : Peach Pit Press
This book is an excellent resource assisting in design type for any event. The book explains that “Type” is what design is all about”. The assigned reading included examples of color, categories of type, contrasts of type, weight, structure and form using the correct methodologies for communication and presentation. A feature that the author presents in various chapters of the book are the questions at the end of a chapter, which assists the reader in understanding the concepts of Type Design.
Today there are many typefaces available as more are being created every day. The author, Williams suggests to start with six typefaces known as Old Style, Modern, Slab and Sans Serif, Script and Decorative. According to Williams (2013), these “Types” are commonly used as a designer’s must while being conscious of using these fonts effectively (pp. 153-164). Williams (2013), suggests that decorative typeface can demonstrate and possibly resemble obvious emotions, or how a designer can manipulate the reader into carrying a flavor that is different from your first impression (p. 160).
An Infographic Project created by Carrie Goldstein applying Gestalt and Williams design methodologies. This project used a Thermometer as a comparison to measuring glucose readings, a metaphoric concept to taking a temperature. A Scatter (XY) Plot highlighted four categories that featured Danger zones for Hyperglycemia and Hypoglycemia, Caution, and Success glucose levels. This project consisted use of color, icons along with two separate typeface classifications stem from the Gestalt principals. The Infographic was also converted to an interactive visual that changed from a scatterplot graph to a bar chart. The bar chart resembled multiple thermometers where the end user would be able to hover over the correct thermometer that displayed their actual A1c glucose level, and would have access to zoom over selected icons that suggest ideas on maintaining glucose levels through exercise and diet.