Annotated Artifacts

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Fall 2018

Goldstein, Carrie Marie (2016). C. Cachette LLC.

This work is an Ecommerce site that was researched for over a year, and the decision made by Carrie Goldstein, entrepreneur who designed and launched this new business venture allowing for new opportunity, and producing new experiences with the name and trademark of C. Cachette, LLC. Cachette was specifically designed to reach women of all ages capturing stakeholders attention in the world of lingerie. This experience of communication skills helps me identify who my stakeholders actually are, and understanding the dialogue to take to communicate.


This learning experience is best described as Learning Outcome #1: Articulate connections between the interdisciplinary field of communication and the central themes of managing complexity, collaborative leadership and elegant communication.

Goldstein, Carrie (2012). Koenig Rubloff, Berkshire Hathaway Real Estate;


As a professional Real Estate Broker, I have designed an Ecommerce site that was produced by Carrie Goldstein, and Koenig Rubloff Berkshire Hathaway, partner, and Marketing Team. The site went live in August 2015, which took five months to design, including the tools that automatically generate information, and producing the context that communicates directly to active buyers and sellers of real estate. This websites intention is to capture buyers and sellers that are in need of purchasing, selling, and investing in real estate. The site also provides a summarized biography of myself , giving customers an in-depth look at my practice of Real Estate Broker.


This provides a clear connection with Learning Outcome #2: A clear demonstration of the ability to assess complex organizational environments and achieve communication goals.

Benko & Anderson M. (2010). Lattice Ways to Participate: Creating a Company Culture of Collaboration and Transparency, Excerpted from: The Corporate Lattice: Achieving High Performance in the Changing World of Work. Harvard Business Publishing Education.

In coordination with the crisis simulation assignment my video presentation was highly interactive, using communication that was convincing and emotional with the organization and customers. Carrie Goldstein presented this presentation on camera, on October 1, 2018. This assignment was instructed to present a video to the public that involved a diabetic glucose meter. The Glucagauge meter was detected as giving false readings on their monitors. My presentation response initiated immediate action, which leads to satisfying customers.


This assignment had connections with the Learning Outcome # 6: Create and deliver elegant messages appropriate to the audience, purpose, and context.

Goodreau, J. (2016, January 16). A Harvard Psychologist Says People Judge You Based on 2 Criteria When They First Meet You. Business Insider.
Retrieved December 17, 2018.

This article, “People Judge you based on 2 Criteria when they first meet you”, written by J. Goodreau, in January 2016, suggests that when it comes to “First Impressions”, how 2 Carrie Marie Goldstein 5 Annotated Artifacts December 19, 2018 individuals actually evaluate you by what is visually apparent. The article states that “Trustworthiness and Warmth” are most important, and with out these characteristics relationship building may not be successful. I connected with this article because of my networking practice on a day-to-day basis, and helped me realize that I may be focusing on putting competence first, instead of the trust and warmth values. Based on the author’s suggestions, I put this information forward with individuals that I did not know – it was apparent that a connection of trust was adapted first before any other communication would take place.


This article is relevant to Learning Outcomes #6: Create and deliver elegant messages appropriate to the audience, purpose, and context.

Fathi, Sandra. “The Five C’s of Mastering Media Interviews.” PR Daily, 3 Oct. 2018, Accessed 17 Dec. 2018.

Author Sandra Fathi, posted her article in the PR Daily, December 17, 2018, The Five C’s of Mastering Media Interviews, suggesting when conducting an interview with a reporter is not a good time to be yourself. When handling interviews with the media is best to be prepared (a better version of yourself) and to master the 5 C’s: Conviction, Conversation, Composure, Confidence and Color. Mastering and understanding this sport with necessary training will provide you with a true advantage with public Interviews.


This Learning Outcome connects with Learning Outcome # 4: Apply communication-centered scholarship in order to strengthen communication effectiveness.